I definitely think that it could increase sales on a larger scale. It will give them enough of a taste to decide which flavors they have a preference for and then can just purchase larger bottles of it. They would probably do well for the holidays, as well. Perfect little gifts to give to special people in lives.
And I suppose we could do both types of events? See what stands out most to those. Tastings might be good on a smaller scale so we aren't giving away too much free whiskey. But I suppose we would have to test it out to see. Perhaps a grand opening once this fog is gone here at the new shop in Hogsmeade. We didn't get much of a chance to do anything with it thanks to all the fog.